Anna began her creative career as an interior designer and decorator as 'Anna R' in 2004. After building her clientele and experience, she took a break to start her family and before long had itchy feet and couldn't wait to expand her creative endeavours. 

This lead to the creation of Hello Pattern, which was born in 2015, created by good friends Anna and Francesca. They both had a desire to start their own small business that would provide customers with bright, fun and well made clothing, homewares and jewellery. 

After two successful pop-up shops in Kyneton, Anna continues Hello Pattern online along with a pop-up shop due to open in October, 2017 in Kyneton. 

Anna has over 15 years experience in merchandising, retail, interior design and styling, buying and textile design. Team these skills alongside her obsession with filling her own wardrobe, she easily seeks out items that will foresee trends and provide longevity in both style and ware.